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Carmen completed her BFA in Fashion Design at Parsons The New School for Design in New York City while mastering her skills at several fashion houses, from luxury brands to emerging labels. These experiences inspired her to create her own story within the industry. In 2019, she launched her eponymous label and in 2021 started to work as a multi-disciplinary creative consultant.

Her multidisciplinary approach to design allows her to not only create garments but also stories that take her vision even further, breaking the murals between lifestyle, art and fashion. She specializes in design, brand dna, brand therapy and content strategy to create emotionally-engaging narratives. 

EDUCATION.

Parsons The New School for Design.
BFA in fashion design.
 2015–2018 / new york, new york

UAL: university of the arts london.
fashion thinking in 3D.
2014 / London, United Kingdom.

SKILLS.

Brand Therapy, developing core values & aesthetic language of your brand. Social Media strategy. Art direction. Content Direction. Copywrtiting. fashion design. pattern making. Sampling. fashion & interior styling.

Email us at hello@carmenllaguno.com for more info.

OUR CLIENTS, for neoalquimialabs

Brand Creation & Ideation. Branding, Packaging & Product Design.  Social Media Strategy. Art & Content Direction. Shopify Website Design. Email Automatizations.

NeoAlquimiaLabs es una marca de productos de cuidado personal, pero también es una filosofía de vida que tiene como simple propósito, sumar armonía a quienes nos rodean. Rediseñamos tu ritual diario de baño a través de formulaciones salvajes, pociones ancestrales, elixires silvestres, esencias místicas y botánicos estimulantes. Cada una de nuestras soluciones tiene su fundamento en cinco pilares: la química, la física, la aromaterapia, el misticismo y la herbología. Formulamos en conjunto con expertos clínicos, productos que sean naturales, funcionales, saludables e higiénicos.

OUR CLIENTS, for romero & mcpaul

Brand Therapy, Rebranding & Design of Latest Collections. Social Media Strategy. Content Direction. Shopify Website Design. Sampling & Fashion Styling. Email Automatizations.

Romero & McPaul dejará de ser exclusivo para ser inclusivo. De ser un producto asequible para solo unos cuantos, se convertiría en accesible para la gran mayoría. De ser una marca fabricada 100% en Europa, dejaría de serlo para dar paso a mano de obra mexicana y de esta manera apoyar a su país de origen. Pero quizás el mayor de los pasos habría de darse en pro del planeta y pensando en la sustentabilidad del mismo. 

OUR CLIENTS, for iriis

Brand Creation & Ideation. Branding, Packaging & Fashion Design.  Social Media Strategy. Art & Content Direction. Pattern Making, Sampling & Production Management.

Iriis is an upscale resort brand creating dynamic pieces that keep up with your busy life. Our ëthos is to design garments that are objet’s d art: Lightweight, soft structures that stimulate the artistic eye. By using breathable and light sportswear materials we are able to craft pieces that are romantically sculptural yet machine washable.